Read Apple’s Bad Earnings Warning»

R
John Gruber at Daring Fireball:

That’s an eye-catching admission — it sure makes it sound like the old way of handling battery degradation, (throttling performance to keep the iPhone working at all but not informing the user what was happening or why) was intended to drive people to buy new phones. I don’t think it was, but it effectively became a side effect Apple was happy with until it blew up into a controversy.

Gruber points out that Tim Cook’s letter to Investors yesterday reads as though Apple intended iPhone throttling to drive customers to buy newer models. Apple, admitting that low-cost battery replacement hurt sales, certainly adds fuel to that fire. Mark Moskowitz called it too.

Gruber points out that Tim Cook's letter to Investors yesterday reads as though Apple intended iPhone throttling to drive customers to buy newer models. Apple, admitting that low-cost battery replacement hurt sales, certainly adds fuel to that fire. Mark Moskowitz called it too.

∞ https://daringfireball.net/2019/01/apples_terrible_no_good_very_bad_earnings_warning ∞ https://www.theverge.com/2019/1/2/18165866/apple-iphone-sales-cheap-battery-replacement ∞ https://www.businessinsider.com.au/apple-blames-weak-iphone-sales-partly-on-battery-replacement-offer-2019-1?r=US&IR=T ∞ https://www.bloomberg.com/news/articles/2018-01-03/apple-battery-replacement-may-mean-16-million-fewer-iphones-sold

By Andrew Ford

About Normality

Normality is a personal experiment in social networking using open standards such as micro-blog and webmentions to enable interaction while retaining control of content.

Normality is solely authored by Andrew Ford as a platform for personal expression and interpersonal discussion.

Andrew Ford

Andrew is passionately opinionated about all things technology, is a proud new father to a beautiful son and currently is occupied, earning his keep as a Registered Nurse in the majestic country of New Zealand.

Follow Me